Impact of Artificial Neural Networks on Digital Marketing Dissertation

Published: 25 Nov, 2024
Category Dissertation Subject Marketing
University Module Title Impact of Artificial Neural Networks on Digital Marketing Dissertation

Overview

This course provides a comprehensive overview of the Impact of Artificial Neural Networks (ANNs) on Digital Marketing. It explores how ANNs are leveraged for customer targeting, personalized marketing, predictive analytics, and customer segmentation. The course highlights the critical role ANNs play in real-time decision-making, optimizing pricing strategies, and forecasting customer behavior. Through predictive analysis, ANNs can assess customer interests, enabling targeted communication and personalized content delivery. This course also delves into how neural networks enhance campaign effectiveness by analyzing past search data and generating insights for future marketing strategies. By completing this assignment, students will gain a deeper understanding of how ANNs are transforming digital marketing and improving campaign outcomes.

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