| Category | Dissertation | Subject | Marketing |
|---|---|---|---|
| University | __________ | Module Title | Impact of Artificial Neural Networks on Digital Marketing Dissertation |
Artificial Neural Networks (ANNs) are revolutionizing digital marketing by enabling marketers to analyze large data sets, predict consumer behavior, and create personalized campaigns. This research explores how ANNs improve marketing efficiency, customization, and return on investment. They help with user segmentation, trend prediction, real-time decision-making, pricing optimization, and customer behavior forecasting.
Despite their potential, challenges remain, such as the lack of transparency in how ANNs work, raising ethical concerns around data privacy. Additionally, their role in emerging fields like influencer and experiential marketing is not well understood. Current research often misses how ANNs affect different digital platforms and customer groups, pointing to the need for further exploration.
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