FE7P64 Dissertation International Banking and Finance Solution | LMU

Published: 18 Feb, 2025

Category	Dissertation	Subject	Finance
University	London Metropolitan University (LMU)	Module Title	FE7P64 Dissertation

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In this sample we will talk abut the Social media has become a powerful tool for businesses today, especially the banking sector. This research explores the role of social media in building customer perception and trust, which affects their decision to adopt online banking. On platforms such as Facebook, Twitter, and Instagram, banks promote their services, take customer feedback, and try to develop trust.

The main focus of the study is to understand which social media factors make online banking popular, how people's thinking is shaped, and how effective social media marketing strategies are. It will also be seen how much impact influencers, customer reviews, and targeted ads have. The results of this research can help financial institutions develop better marketing and customer engagement strategies.

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