Solved Questions for UK students

This assignment is comprised of two discrete tasks that each align with one of the learning outcomes described above. One is an informal report based on a five-year evaluation of the financial management and performance of a London Stock Exchange (LSE) FTSE 100 listed company. This report relates to learning outcome one. The second task, covering learning outcome two, is an essay on a particular aspect of financial making and the main issues and theoretical frameworks related to the topic.

This module is assessed through a Portfolio weighted 70% and an Individual Essay weighted at 30%. To pass the module you need to pass each component with at least 40% but overall

MANM407: The Assignment Brief: Select one multinational enterprise (MNE)with any nationality that is active in one or more than one industry. This MNE can be small, medium, large or very large.

Successful brand extensions allow companies to diversify their offerings and increase their market share. Brand extension will provide any company a competitive advantage over its rivals that do not offer similar products.

One of the most important questions faced by business leaders in the strategic marketing process is the choice of timing to launch new products/technologies and enter new markets. There are two options: to be a pioneer or to be a follower. Both have advantages and risks, and the relative success of each strategy depends on several factors, both internal and external.