The assignment will require students to apply advanced concepts of international marketing segmentation, targeting, and positioning (STP) to create a viable and culturally sensitive strategy that aligns with the technological landscape and consumer behaviour in Taiwan and neighbouring East Asian markets.

Use ratio analysis technique to evaluate the financial performance of a selected organization. Identify one closest competitor and draws a comparative evaluation. You need to access the annual financial statements of the last three years and use graphs and tables to present your analysis

Individual report based on the strategic analysis of a given organisation. The assignment addresses module learning outcomes 1- 6.

This assessment is based on a fictional international hotel group called Claret International Hotels (CIH). You are the Human Resource Area Director for CIH within the Asia Pacific, Middle East, and Africa (AMEA) area.

This assessment aims to provide you with an opportunity to reflect on the concepts you have learnt during the course of Accounting and Finance for Managers lectures and seminars.