This assignment is comprised of two discrete tasks that each align with one of the learning outcomes described above. One is an informal report based on a five-year evaluation of the financial management and performance of a London Stock Exchange (LSE) FTSE 100 listed company. This report relates to learning outcome one. The second task, covering learning outcome two, is an essay on a particular aspect of financial making and the main issues and theoretical frameworks related to the topic.
View or Download >>This module is assessed through a Portfolio weighted 70% and an Individual Essay weighted at 30%. To pass the module you need to pass each component with at least 40% but overall
View or Download >>MANM407: The Assignment Brief: Select one multinational enterprise (MNE)with any nationality that is active in one or more than one industry. This MNE can be small, medium, large or very large.
View or Download >>Successful brand extensions allow companies to diversify their offerings and increase their market share. Brand extension will provide any company a competitive advantage over its rivals that do not offer similar products.
View or Download >>One of the most important questions faced by business leaders in the strategic marketing process is the choice of timing to launch new products/technologies and enter new markets. There are two options: to be a pioneer or to be a follower. Both have advantages and risks, and the relative success of each strategy depends on several factors, both internal and external.
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