Solved Report Answers

Your report must open with an introduction and conclude with a summary. These section headings must be named “Introduction” and “Summary”, respectively. The main body of your report should be between the introduction and the summary.

Compose a critical review of the existing literature that is informing their research topic and demonstrate understanding of areas of literature relevant to the research topic.

The module requires the student to broaden a field of study by developing a systematic piece of research based upon a sound rationale, appropriately chosen research methodology and appropriate synthesis and presentation of both primary and secondary sources of data that takes into account both ethical and empirical limitations.

Critically evaluate the role of strategic management and the impact of structure, culture, control and information systems on the strategic management process within organisations.

You are required to conduct secondary research on the selected brand and owning company and prepare a detailed Marketing Environment Analysis (MEA) for that company using the report format. Support the analysis with appropriate rationale and literature.