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7BSP1357 Major Research Project Assignment Sample

Published: 19 Feb, 2025
Category Dissertation Subject Business
University University of Hertfordshire Module Title 7BSP1357 Major Research Project
Word Count (12,000 words + 10%)
Assessment Type Individual Research Proposal

Abstract

Users resort to social media to make decisions and seek peer assistance, which has a significant influence on consumer attitudes and buying patterns. This makes it possible for user-generated content to be produced and shared. Individuals can use social media to connect with people they know and send those messages or information..........View More

Table of Contents

Chapter 1: Introduction

  • 1.1 Background
  • 1.2 Rationale
  • 1.3 Problem Statement
  • 1.4 Aim and Objectives
  • 1.5 Research Questions
  • 1.6 Significance of the Study 

Chapter 2: Literature Review

  • 2.1 Introduction
  • 2.2 Theoretical Frameworks
  • 2.3 Social Media Marketing

Chapter 3: Methodology

  • 3.1Introduction
  • 3.2 Research Design 
  • 3.3 Data Collection Methods
  • 3.3.1 Primary Data
  • 3.3.2 Secondary Data
  • 3.4 Data Analysis
  • 3.4.1 Thematic Analysis
  • 3.4.2 Quantitative Analysis
  • 3.5 Ethical Considerations 
  • 3.6Summary

Chapter 4: Discussion and findings

  • 4.1 Introduction
  • 4.2 Thematic Analysis
  • 4.3 Quantitative Analysis
  • 4.4 Discussion
  • 4.5 Summary

Chapter 5: Conclusion

  • 5.1 Conclusion 
  • 5.3Recommendations

References
Appendix

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