| Category | Dissertation | Subject | Management |
|---|---|---|---|
| University | University of Greenwich | Module Title | MARK1263 MBA Dissertation |
Word Count: 13,000
This course focuses on developing research skills through planning, data collection (both primary and secondary), and analysis using tools like SPSS and SNAP. Students will complete a high-standard dissertation, applying theory to real-world business, marketing, or finance issues, and Research Methodology, and data collection methods. Emphasis is placed on professionalism, meeting deadlines, and avoiding plagiarism. The dissertation has a subtitle Greenwashing And Impact On Brand Reputation Of Fast-Fashion that highlights the impact of greenwashing on Zara's brand reputation in the UK, focusing on the challenges it faces in achieving sustainability. It explores greenwashing as an unethical marketing tactic and how models like TBL can aid Zara in pursuing true sustainability. The course equips students to independently manage a research project earn in-depth subject knowledge, and make evidence-based outcomes of research.
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