Category | Dissertation | Subject | Management |
---|---|---|---|
University | University of Greenwich | Module Title | MARK1263 MBA Dissertation |
Word Count: | 13,000 |
Academic Year: | 2024-25 |
Purpose: Greenwashing has become a potential issue in the fast fashion industry as itseems to mislead consumersregarding the sustainability approach being undertaken by the business. Therefore, the present research aims to “examine and inspect the influences associated with green washing practices on the brand reputation of Fast-fashion recognized brand “Zara” in the UK
Chapter 1 Background
1.1Introduction
1.2Problem statement
1.3Aim
1.4 Objectives
1.5Research questions
1.6Context of the study
1.7Research Significance
1.8Structure of the project
Chapter 2 Literature review
2.1Introduction
2.6 Application of theories
2.7 Literature Gap
2.8 Conceptual framework
Figure 2.1 Conceptual framework
2.9 Chapter summary
Chapter 3 Research Methodology
3.1Introduction
3.2Research philosophy, approach and design
3.3Data collection method
3.4Data analysis
3.5Ethical consideration
3.6Summary
Chapter 4 Findings, Analysis and Discussion
4.1 Introduction
4.2 Survey results
4.3 Statistical analyses
4.4 Discussion
4.5 Chapter Summary
Chapter 5: Conclusion and Recommendations
5.1Conclusion
5.2 Linking with the objectives
5.3Recommendations
5.4Research limitations
References
Appendices
Appendix 1: Correlation analysis
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