MARK1263 MBA Dissertation Sample Example | University of Greenwich

Published: 29 Nov, 2024
Category Dissertation Subject Management
University University of Greenwich Module Title MARK1263 MBA Dissertation
Word Count:  13,000
Academic Year: 2024-25

Abstract

Purpose: Greenwashing has become a potential issue in the fast fashion industry as itseems to mislead consumersregarding the sustainability approach being undertaken by the business. Therefore, the present research aims to “examine and inspect the influences associated with green washing practices on the brand reputation of Fast-fashion recognized brand “Zara” in the UK

Table of Contents

Chapter 1 Background   
1.1Introduction    
1.2Problem statement   
1.3Aim   
1.4 Objectives   
1.5Research questions    
1.6Context of the study    
1.7Research Significance    
1.8Structure of the project    

Chapter 2 Literature review    
2.1Introduction    
2.6 Application of theories    
2.7 Literature Gap   
2.8 Conceptual framework   
Figure 2.1 Conceptual framework   
2.9 Chapter summary   

Chapter 3 Research Methodology   
3.1Introduction   
3.2Research philosophy, approach and design   
3.3Data collection method   
3.4Data analysis   
3.5Ethical consideration    
3.6Summary    
Chapter 4 Findings, Analysis and Discussion
4.1 Introduction    
4.2 Survey results    
4.3 Statistical analyses  
4.4 Discussion   
4.5 Chapter Summary

Chapter 5: Conclusion and Recommendations  

5.1Conclusion   
5.2 Linking with the objectives   
5.3Recommendations    
5.4Research limitations   
References    
Appendices    
Appendix 1: Correlation analysis   

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