| Category | Dissertation | Subject | Marketing |
|---|---|---|---|
| University | Queen Mary University of London | Module Title | BUSM106 - MSc Dissertation for Marketing |
Word count: 13067
BUSM106 - MSc Dissertation for Marketing is a module tailored for students to deeply research marketing criteria. This module gives the ways to students through the process of making a dissertation, focusing on empirical studies, particularly quantitative research, and helps in identifying research problems, reviewing relevant literature, formulating hypotheses, selecting research methods, and analyzing data.
This module covers an example titled “ The New Green Revolution: Corporate Strategies and Consumer Adaptation to Plant-Based Products. ” This study will engage in an interview to share their experiences and opinions regarding plant-based products. The module insights gained will provide valuable information to the students about the evolving food landscape and the effectiveness of corporate strategies in promoting plant-based diets.
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