BUSM106 - MSc Dissertation Sample | QMUL

Abstract

The goal of this study, "The New Green Revolution: Corporate Strategies and Consumer Adaptation to Plant-Based Products," is to investigate how consumers are reacting to changes in business strategies made by firms to promote plant-based food items. The purpose of this study is to comprehend the reasons for the corporate move to plant-based solutions as well as the ways in which these tactics are affecting the preferences and purchasing behaviours of consumers.............View More

Table of Contents

Chapter 1: Introduction ............................................................................................................................. 3
1.1 Background ....................................................................................................................................... 3
1.2 Research Problem ............................................................................................................................. 3
1.3 Rationale and Significance ............................................................................................................... 4
1.4 Research Questions ........................................................................................................................... 4
1.5 Research Objectives .......................................................................................................................... 4
1.6 Scope and Limitations ...................................................................................................................... 5
1.7 Organization of the Study ................................................................................................................ 5

Chapter 2: Literature Review .................................................................................................................... 6

2.1 Concept of New Green Revolution .................................................................................................. 6
2.2 Significance of developing Plant-Based Products .......................................................................... 6
2.3 Corporate Strategies to develop Plant-Based Products ................................................................. 7
2.4 Tendency of Consumer Adaptation to Plant-Based Products ...................................................... 8
2.5 Future significance of Consumer Adaptation to Plant-Based Products ...................................... 9
2.6 Research Variables ........................................................................................................................... 9
2.7 Table of literature Review .............................................................................................................. 10
2.8 Conceptual Model ........................................................................................................................... 12
2.9 Propositions ..................................................................................................................................... 12

Chapter 3: Methodology ........................................................................................................................... 13

3.1 Philosophical Worldview ................................................................................................................ 13
3.2 Research Design .............................................................................................................................. 13
3.3 Participants ...................................................................................................................................... 14
3.4 Measures/Instruments .................................................................................................................... 14
3.5 Data Collection Procedures ............................................................................................................ 15
3.6 Ethics and Confidentiality .............................................................................................................. 15
3.7 Data Analysis Methods ................................................................................................................... 16
3.8 Limitations ....................................................................................................................................... 16

Chapter 4: Finding and discussion .......................................................................................................... 16

 4.1 Findings ............................................................................................................................................ 17
4.2 Discussion......................................................................................................................................... 21

Chapter 5: Discussion and Conclusion .................................................................................................... 23
5.1 Summary of key findings ................................................................................................................ 23
5.2 Interpretation of findings ............................................................................................................... 23
5.3 Theoretical implications ................................................................................................................. 23
5.4 Practical implications ..................................................................................................................... 23
5.5 Limitations ....................................................................................................................................... 24
5.6 Recommendations for future research .......................................................................................... 24

5.7 Concluding statements .................................................................................................................... 24
Reference list ............................................................................................................................................. 25
Appendix .................................................................................................................................... 28
Interview transcript .............................................................................................................................. 28 

This is just a summary of this dissertation sample. If you want to see the full content of this solution, then fill out the order form and get free access to the PDF.

UPTO55%

Avail The Benefit Today!

This Is a Preview

Fill Out the Order Form for Free Access

Get Free PDF Access