| Category | Dissertation | Subject | Marketing |
|---|---|---|---|
| University | Module Title | Social Media Marketing in Gen-Z Consumer |
Within the framework of consumer behaviour and marketing techniques, GenZ is a perfect sample to study since its audiences are continually exposed to influencer marketing material. Marketers, politicians, and company administrators are likely to pursue influencer marketing in the hopes of attracting GenZ customers, so it's crucial to comprehend how effective it may become in this generation (Munsch, 2021). The purpose of this study paper is to examine the impact of influencer marketing on Generation Z customers to determine the extent to which the cognitive maturation process that occurs throughout infancy and adolescence influences individuals' decision-making. As per Lovari, and Bowen (2020) including transparent data has been very effective for highlighting codes and conducts for digital marketing or rather in this case social media marketing. social media marketing has a lot to offer businesses: better customer engagement, more brand awareness, cost-effective marketing, greater website traffic, and higher search engine rankings.
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