Category | Dissertation | Subject | Education |
---|---|---|---|
University | Birkbeck, University of London | Module Title | MA Digital Media Dissertation |
Modern advertising, especially in this age of digital media, is no longer just an information medium; it has become an engaging storytelling medium. This thesis highlights hyperbole (an art of persuasion) as it uses Dr. Martens Boots to show how creative advertising campaigns break the conventional rules of advertising. With an exaggeratedly told story to amplify the legendary status of the brand, Dr. Martens is hereby dissected.
Chapter1: Introduction
Background of the Study
Purpose of the Research
Research Questions
Significance of the Study
Chapter2: Literature Review
Chapter3: Methodology
Chapter4: Results
A/B Test Report
Feedback on Specific Ad Elements
General Preferences and Recommendations
Chapter 5: Competitive Analysis
Market Positioning
Brand Identity:
Product Range
Price Points
Consumer Engagement
Strategic Considerations
Chapter 6: Conclusion
Summary of Key Findings
Recommendations for Advertising Campaigns
Chapter 7: Self-Reflection
Appendices
References
UPTO55%
Avail The Benefit Today!
To View this & another 50000+ free
Are you struggling with your MA Digital Media dissertation at Birkbeck University of London? Then you have reached the right place; our expert team provides dissertation writing service with assignment help in UK. We have covered all the important areas of the MA Digital Media dissertation, like literature review, methodology, etc. We have got you covered, and now you can relax! We are here for you. We also provide free samples. Contact us today and boost your academic grades.
Let's Book Your Work with Our Expert and Get High-Quality Content