MA Digital Media Dissertation Examples |BUL

Published: 04 Feb, 2025
Category Dissertation Subject Education
University Birkbeck, University of London Module Title MA Digital Media Dissertation

Dissertation Summary

Modern advertising, especially in this age of digital media, is no longer just an information medium; it has become an engaging storytelling medium. This thesis highlights hyperbole (an art of persuasion) as it uses Dr. Martens Boots to show how creative advertising campaigns break the conventional rules of advertising. With an exaggeratedly told story to amplify the legendary status of the brand, Dr. Martens is hereby dissected.

Table of Contents

Chapter1: Introduction
Background of the Study
Purpose of the Research
Research Questions
Significance of the Study
Chapter2: Literature Review
Chapter3: Methodology
Chapter4: Results 
A/B Test Report 
Feedback on Specific Ad Elements
General Preferences and Recommendations
Chapter 5: Competitive Analysis
Market Positioning 
Brand Identity: 
Product Range 
Price Points
Consumer Engagement
Strategic Considerations 

Chapter 6: Conclusion
Summary of Key Findings
Recommendations for Advertising Campaigns 
Chapter 7: Self-Reflection
Appendices
 References

Remember, You are reading overview of sample sign up now to unlock it for free.

Are you struggling with your MA Digital Media dissertation at Birkbeck University of London? Then you have reached the right place; our expert team provides dissertation writing service with assignment help in UK. We have covered all the important areas of the MA Digital Media dissertation, like literature review, methodology, etc. We have got you covered, and now you can relax! We are here for you. We also provide free samples. Contact us today and boost your academic grades.

Workingment Unique Features

Hire Assignment Helper Today!


BSS056-6 Theory Into Practice Dissertation Sample

The research utilises Goleman's EI Performance Model and Bar-On's EI Competencies Model to analyse EI training in improving team dynamics, creativity, and stress management. In this research, measures are taken to ensure that the effectiveness of EI-based training in the process of developing workplace productivity.

MKT744 Global Marketing and Sales Development (GMSD) Dissertation Example

The expansion into the Japanese market is reflective of Malako's market-seeking strategies, as Japan has one of the highest demands for premium organic cosmetics. Malako builds up its global presence.

MAR042-6 (Block 6-1) Capstone Business Dissertation Sample | UOB

MAR042-6 (Block 6-1) Dissertation:This study will highlight the impact of IFRS on financial statements and key information to IFRS standards. The main purpose of the study is to examine and understand the impact of IFRS on financial statements

MARK7048 Marketing PG Dissertation Example 2024-25 | OBU

The research category analyses the digital marketing strategies of Zara, which have successfully enhanced their market positioning and brand value, and they have the potential for further innovation through new technologies like augmented reality.

ULMS840 HRM Dissertation Example | UoL

These interventions prove to be inadequate since there are many cultural and structural barriers prevalent in the industry. Executive positions occupy a central discussion regarding gender representation.

Masters Dissertation Example L7 2024-25 | LBU

The research dissertation is progressing with the help of a survey questionnaire, which formed the basis of the primary quantitative data collection procedure.

MB709 Dissertation Example | BNU

The purpose of the study was to assess how brand positioning in the UK is affected by increasing social media awareness. Utilising an organised review survey given to 100 members in the UK, the review utilised a quantitative exploration plan.

BUS9036M Business & Management Dissertation Sample | UoL

BUS9036M Dissertation: In Chapter 1 The diverse workforce is important for improving economic integrity and a sharp competitive edge. An innovative workforce is mostly created by multiple hiring,

HNU7030 Research Project Dissertation Sample

The compilation of findings and analysis on the considered subject matter of change in food habits and dietary patterns of international students in the UK is executed with the help of SPSS as a statistical software for creating logical sense from the quantitative database.

APM002 SHS MSc Dissertation Sample | City UoL

APM002 Dissertation: For successful completion of my dissertation on “Understanding the of psychosocial impact and experiences of organ transplantation on paediatric organ transplant (POT) recipients (between ages 5-18 years)

Online Assignment Help in UK