Business Strategy and Environment Report Example

Introduction

The center point of this course is to analyze the strategic environment of a new business, Verdant Beauty Co. is a start-up in the UK that is the organic and vegan makeup and fragrance industry. This report defines the mission and the vision of the company, and market positioning, in the evaluation we find the challenges it faces in terms of brand development, supply chain management, and customer acquisition. Students will evaluate the business environment, industry trends, and competitive landscape to develop strategic recommendations that can help Verdant Beauty Co. overcome complications and achieve growth. Key concepts include market analysis, competitive advantage, and business expansion strategies.

Learning outcomes

1. Demonstrate an understanding of the importance of strategic thinking and planning in business
2. Demonstrate an understanding of key concepts in business strategy
3.  Show an ability to use strategic analytical tools
4.  Demonstrate a basic knowledge of research methods in accessing, evaluating and recording information
5. Show critical evaluation skills in considering arguments, opinions and data within the subject area
6.  Deploy problem solving techniques to suggest solutions to problems posed during their studies
7. Communicate views and ideas in a range of media

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