Category | Report | Subject | Management |
---|---|---|---|
University | University of Salford | Module Title | Customer And Supplier Engagement |
In this report we will discuss about the impact of marketing and supply chain management on business success, especially during and after the COVID-19 pandemic. We critically analysed the marketing and supply chain environment of a chosen company, focusing on global impact and sustainability concerns.
We also explain how a strong synergy between marketing and supply chain can improve efficiency, effectiveness and customer service. Customer service is viewed as a competitive factor and its connection to the marketing mix is explained. The responsibilities of operations and supply chain at each stage of product development are also explained. lastly we critically analysed the company's digitisation, ethics and sustainability stance. This sample will help you explore the subject with in-depth insights and practical examples.
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