61800 / 61801 / 61802 Level 7 International Marketing Report Sample

Published: 15 Feb, 2025
Category Report Subject Marketing
University University of Salford Manchester Module Title 61800 / 61801 / 61802 Level 7 International Marketing Report

About This Unit

The core purpose of this report is to review the business simulation and present the future of the company based on the annual business plans along with the performances in the simulation. In this module, I have participated in the business simulation activity in which I have developed a business plan for a mobile phone manufacturer named, Techtronics. The smartphone manufacturing industry is highly competitive. There is a high demand for smartphones in countries across the world specifically among the young population. According to the report, the revenue of the smartphone market in the UK amounted to more than $13.3bn USD in 2024 (Statista, 2024). In conclusion, Techtronics’ experience in the United Kingdom and Japan highlights the importance of adapting international marketing strategies to meet local socio-cultural and ethical expectations.

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