| Category | Report | Subject | Markeing |
|---|---|---|---|
| University | University of Exeter | Module Title | Marketing in Practice BEMM215 |
In this assignment, I have developed a comprehensive marketing plan, based on the brief provided by the client. This plan builds on the content of Group Assignment 2 to be more detailed and in-depth, so that the client's business objectives can be effectively achieved. Its main goal is to provide a strategic and practical roadmap that helps to increase the client's brand awareness, customer engagement, and sales growth.
In this marketing plan, I have conducted a critical situation analysis, which analysed the company's strengths, weaknesses, opportunities, and threats. I have developed a structured and logical strategy using a recognized marketing framework (such as SOSTAC or RABOSTIC). Budgeting details are also included so that recommendations are realistic and feasible. Additionally, key insights from the group presentation are refined and made more valuable. Each recommendation is backed by strong evidence and argumentation based on critical analysis.
This assignment is a well-researched and data-driven marketing plan that will provide an impactful strategy for the client's business growth.
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