Category | Assignment | Subject | Management |
---|---|---|---|
University | Leeds Beckett University | Module Title | Sport Management Research Skills Assessment |
In this unit, the module aims to enable students to develop critical knowledge and understanding of how to analyse, interpret and visualise data to make managerial decisions within a sports business environment. Demonstrate knowledge, justification and application of the relevant methods of enquiry and varied approaches to problem-solving that can be utilised in the sports industry. Identify, critically reflect upon and apply the most appropriate research methods, digital tools and techniques to investigate sports business and marketing principles. Develop a reflective approach as a more independent learner. You are required to propose a suitable research methodology for analysing the impact of the Yorkshire Marathon. Your proposal needs to include the economic and social impacts for the residents of the city of York. This should include the impact on volunteers and the sense of community generated by the Yorkshire Marathon. You are required to develop a professional report outlining the economic and social impact of the Yorkshire Marathon. You will be provided with a data set and required to analyse this data to generate insight and recommendations for the Yorkshire Marathon Organising Committee.
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