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2168 Creativity and Innovation Assignment Sample | UoB

Published: 28 Feb, 2025
Category Assignment Subject Marketing
University University of Birmingham Module Title 2168 Creativity and Innovation
Word Count 4500 Words
Assessment Type Report

About This Unit

This report aims to describe the innovativeness and leadership style prevailing in Enel Group, along with the agile learning strategy that has been proposed to the company.

Table of Contents

1.0 Introduction 

  • 1.1 Aim of the report
  • 1.2 Case study organisational background: ENEL Group 

2.0 Task One 

  • 2.1 Innovation typologies
  • 2.1.1 Determining the innovation typologies in ENEL Group with examples of any new product-based innovation
  • 2.1.2 Theoretical aspects of incremental innovation and radical innovation
  • 2.1.3 Justifying the innovation typology of ENEL Group based on incremental and radical innovation theory perspectives 6
  • 2.2 Impact on BMC 
    2.2.1 Business Model Canva application on stating the pillars impacted by the innovation of ENEL Group 7

3.0 Task Two 

  • 3.1 CEO leadership style and justification
  • 3.1.1 Stating and Critique of leadership styles of the CEO of ENEL Group
  • 3.1.2 Stating and Critique the leadership style of the CIO of the company
  • 3.1.3 Justifying argument based on the differences between the leadership styles of the CEO and CIO of ENEL Group 
  • 3.2 Impact of CEO’s leadership styles on organisational culture
  • 3.2.1 Rationalising how leadership styles of the CEO have impacted the organisational
    culture of the ENEL group at present and in the future 12

4.0 Task Three 

  • 4.1 Proposing an adapted/new design and structure for ENEL Group for fostering agility and learning with a sustainable strategy
  • 4.2 Justification with evidence for the proposed design & structure for the company 250
  • 4.3 Competitive Rivalry Analysis for ENEL Group
  • 4.4 Lewin’s change management to evaluate how the current organisational structure of ENEL Group changes and manages its functions 

References

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