Category | Assignment | Subject | University of Hull |
---|---|---|---|
University | Marketing | Module Title | Social Media Marketing Management |
This study looks at the ways that Deliveroo as a food delivery services provider can continue to listen in order to remain competitive. The company and the consumers benefit greatly from the active and efficient listening of customer feedback since it helps the company to change its services in order to suit the consumers’ preferences or to meet their needs if there is a gap in the kind of service the company is offering. The report highlights three main categories of listening tools: social media monitoring tools, customer feedback tools and analytics tools. There are a variety of tools that Deliveroo uses to listen to the public and track trends across social media and other forms of media these include Brandwatch, Hootsuite, and Sprout Social. Customer feedback mechanisms of survey and Net Promoter Score give direct feedback of users about their experience.
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