Search and Social Media Marketing (SSMM) Portfolio Assessment Example | University of Salford

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In this portfolio assessment, we will focus on the development of a Professional Digital Brand through analysis, planning, and implementation. Like critically analyzing a competitor’s website or blog, we will craft a digital marketing strategy and optimize a personal digital footprint for career development. The assessment also requires creating social media profiles and writing a blog post on how your time at Salford Business School has prepared you for a career.

In this assignment sample we cover three parts:

Part A: Analysis  – Like analyzing social media trends, recruitment trends, and key influencers in your desired industry, we will conduct competitor analysis and identify key strengths and weaknesses for your personal branding.

Part B: Plan – Like creating a 12-month SSMM strategy, we will focus on establishing a strong online presence and targeting the right networks for career advancement.

Part C: Implementation— Like developing and implementing your digital marketing strategy, we will include creating optimized blog content and social media profiles, with a focus on SEO and social media engagement.

The assessment weighs 100% of the module grade and requires a recorded PowerPoint presentation. Like other digital marketing efforts, this is an opportunity to showcase your ability to develop a personal brand and strategy for future employment or business development.

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