Category | Report | Subject | Marketing |
---|---|---|---|
University | Module Title | NBS-7086B Social Media and Digital Marketing |
This report will describe one of the top multinational technology corporations Apple. The headquarters of this company is situated in Cupertino in Silicon Valley. Apple designs and develops several different products for example electronic products, and computer software as well as provides online services. When it comes to social media marketing there are several different platforms available out there such as Facebook, YouTube as well as Instagram along with LinkedIn. Here are some of the social media marketing strategies of Apple as explained below. Facebook marketing is one of the most effective aspects of social media marketing. Facebook is one of the largest social media platforms worldwide. Instagram is also one of the most popular and most used social media platforms where people spend a vast amount of time daily. LinkedIn is a professional social media platform. It is the best platform to attract the top talent customers. YouTube is another popular social media platform. On this platform, people spend a huge amount watching video content. Twitter is also a popular social media marketing platform. Influencer marketing is thriving in the age of digital marketing. Chaffey's theory on social media marketing is an effective theory on social media marketing. Apple must require an agile business model in the combined activity of areas such as increased awareness, intelligent routing of data and prompt action.
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