| Category | Report | Subject | Marketing |
|---|---|---|---|
| University | Buckinghamshire New University | Module Title | BAM7041 Digital Marketing and Data Analytics in International Business |
| Assignment No. and type: | CW1: 3000-words Marketing Report |
| Academic Year: | 2024-25 |
| Report Title: |
Digital Marketing and Data Analytics in International Business: A Case Study Analysis of Holiday Bosnia |
In this assignment sample, you will create a 3,000-word professional marketing report for the senior management team of Holiday Bosnia. The report consists of two parts: Google Analytics and Marketing Report. You will analyze and apply digital business strategies for implementing new products and improving customer experience. The report will critically evaluate the importance of GDPR and data security in using data dashboards for external marketing. Additionally, you will assess and analyze approaches to external marketing communications through digital channels, including websites and social media. Relevant literature and theories must support your analysis.
1. Introduction
2. Background to Holiday Bosnia
2.1 Company and Market Overview
2.2 SWOT Analysis of Holiday Bosnia and Key Competitors
3. Digital Business Strategy for New Product Implementation
3.1 New Product Launch Strategy
3.2 Customer Experience Enhancement
3.3 Digital Channels and Tools
4. GDPR, Data Security and Use of Data Dashboards in Marketing
4.1 Importance of GDPR and Data Protection in Digital Marketing
4.2 Data Dashboards and Analytics
5. Analysis of External Marketing Communications through Digital Channels
5.1 Website Analysis
5.2 Social Media Analysis
5.3 Integration of Digital Channels
6. Recommendations
7. Conclusion
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