| Category | Report Writing | Subject | Business |
|---|---|---|---|
| University | University of Salford Manchester | Module Title | International Entry Strategies |
| Assignment Type: | Individual Report | Academic Year- 2025 |
| Report Word Count: | 2,500-word |
The focus of this assignment is to understand and apply key concepts of international business management. You will critically analyse the dilemma between global standardisation and local adaptation and understand its impact on international strategy. Also, you will evaluate which factors influence the timing and scale of market entry.
In the assignment, you will assess the suitability of different entry modes and make appropriate recommendations for new markets. You will also understand the drivers, dynamics, and consequences of de-internationalisation.
For practical and professional skills, you will apply relevant theoretical frameworks, analyse qualitative and quantitative data with digital tools, and effectively communicate your insights. This assignment will develop your critical thinking and analytical skills, which will be very useful in the field of international business.
Integration Responsiveness Framework
Factors affecting timing and scale of entry
Evaluation of distinct models of entry and identification of the appropriate mode of entry
Evaluate de-internationalization
References
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