Category | Report | Subject | Marketing |
---|---|---|---|
University | University College Birmingham | Module Title | 2142 Fundamentals of Content Production |
In this sample we have prepared a report that covers essential elements for branding and promotion of a start-up business. We created a digital sketchbook which includes three different logo ideas and their sketches. Visual research, ideation and draft copies are also included. In addition, we developed two different storyboard ideas that could be used for a promotional video. The sample includes the final proposed logo and promotional video. In addition, a creative statement is written which explains the creative process and decisions made. This report focuses on logo and video development, creativity, evaluation and use of industry tools to provide branding and marketing support for the start-up.
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