MG529 Strategic Marketing Assignment Solution

Published: 24 Feb, 2025
Category PPT Subject Marketing
University Buckinghamshire New university Module Title MG529: Strategic Marketing

About This Sample

In this assignment, we will conduct a company audit and develop strategic marketing objectives in response to it. First we will conduct a situational analysis, which will consider market size, trend data, competitors analysis, and macro-micro forces (using PESTLE and TOWS models). We will also conduct a customer analysis, covering buyer personas and the customer decision journey (CDJ). Stakeholder analysis will also be conducted. After that, based on the market audit, we will define strategic marketing objectives that will guide the marketing plan. This assignment will help you understand how strategic marketing decisions are taken by analyzing the internal and external environment of an organization. Through group work you will gain experience of team collaboration and individual contributions, which will greatly help you in real-world marketing decision making.

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