DBCP- M31223 Assignment 3- Transformation Strategy for Jumbo Group

Published: 19 Feb, 2025
Category Presentation Subject Business
University Novena University Module Title DBCP- M31223 Assignment 3

About the Assignment

This assignment focuses on Jumbo Group’s digital transformation project, designed to address their major pain points post the COVID-19 pandemic. Its main objective is to enhance digitization, customer satisfaction and make best utilization of digital channels.

The first part of the assignment discusses the challenges of the Jumbo Group, which include digital fragmentation, inefficient ERP system, manual processes and high operational cost. The second part highlights key opportunities such as AI-based personalized experiences, data integration and digital expansion, which can create a strong competitive edge for the company.

Then, the assignment identifies solutions and implementation strategies through SWOT analysis, which will help increase productivity, improve customer engagement and ensure sustainable growth in the market. Finally, in conclusion, the roadmap for Jumbo Group's digital future has been defined, which will help in making the company a leader in the F&B industry.

This is just an overview of the assignment, if you would like to see other documents please fill out the form.

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