Category | PPT | Subject | Marketing |
---|---|---|---|
University | De Montfort University Leicester | Module Title | BMMM5001 Contemporary Marketing Practice |
In this assignment, you have to evaluate two growth opportunities for your chosen company. In the first step, you have to analyze both opportunities from the point of view of attractiveness, including market size, profitability, intensity of competition, structural attractiveness and match with company objectives. In the second step, you have to select the most suitable opportunity and explain the reasons for this. In the third step, determine the customer segment for the selected opportunity, in which you can use geographic, demographic, behavioral or mindset based segmentation. In the fourth and fifth steps, you have to recommend the appropriate media and distribution channels, which are best suited to reach the target customers effectively, and for this you have to get support from the latest and reliable sources.
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