BFK0001 Principles of Marketing Assessment Example

Published: 27 Feb, 2025
Category Presentation Subject Marketing
University University of Huddersfield Module Title BFK0001 Principles of Marketing

Introduction

This assignment aims to assess your understanding and analysis skills so that you can understand the impact of macro and micro environmental factors on marketing decisions. You will need to show how you can identify, evaluate, and analyse these factors. According to the assessment criteria, your marking will depend on academic judgment and interpretation, so for the best grades, you will need to work to meet the requirements of the higher-grade bands.

Your tutor will explain to you how the assessment criteria apply and how your assignment will be marked. During marking, you will also receive electronic feedback which will help you improve. After completing this assignment, you will be able to demonstrate how macro and micro environmental factors affect marketing strategies and decisions.

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