| Category | Report | Subject | Management |
|---|---|---|---|
| University | York St John University | Module Title | MBB7009M Marketing and Data Analytics |
| Assessment Level: | 7 (Postgraduate) | Assessment Title: | Marketing Report |
| Assessment Number: | 2 | Word Count: | 3,000 words |
This study will include the main factors and relevant points about Netflix and how it incorporates big data in its operations industry. The study will also include elements like the capability pyramid and related competencies in big data analysis. Also, the company’s market environment will be properly analyzed. The macro-environmental analysis will include the SLEPTS model. It will include the elements of social, technological, and sustainability and will include Porter’s 5 forces for optimal study satisfaction with competitors, suppliers, and customers.
Also, this particular study will include an integrated marketing competency where it will point out integrated marketing communications by depicting the DRIP model. Most importantly, integrated marketing communications will be used to show how the company has performed in prospects like advertising, sales promotion, and digital marketing, this will be properly depicted for better study analysis.
1.0 Introduction
2.0 Company Profile
3.0 Marketing Environment
3.1 Micro-Environment Analysis
3.2 Macro-Environmental Analysis
4.1 Advertising in relation to differentiation
4.2 Sales Promotion in relation to inform
4.3 Direct and Digital Marketing Regarding Persuasion
5.0 Integration of Online (Digital) and Offline (Traditional) Media
Conclusion
References
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