Category | Report | Subject | Law |
---|---|---|---|
University | De Montfort University | Module Title | BMIB5001 International Business and Strategy |
The purpose of this report is to reflect on what the author learned about international business and strategy as part of the module, to consider the changes that have occurred in the author's personal development, and to add further depth to the theoretical framework of global strategic management. As part of the overall learning goals and outcomes of the module, using models such as PESTLE, Porter's Five Forces and the Ansoff Matrix, the primary objectives include improving key skills in strategic management and considering how firms can move forward to gain a competitive edge in a highly competitive global environment (Ghemawat, 2016) To structure this reflection, Gibbs' reflective cycle (1988) will be used, which consists of six steps: Most situations have activity descriptions such as; Description, to document certain experiences; Emotions, to record impressions; Evaluation, to understand the effectiveness of the particular event; Analysis, to identify factors; Conclusion, to continue sharing insights; and finally, Action Plan, to use this experience in the future. This learning journey will provide the framework that will be used to guide the reflection process and overall assessment of the learning path.
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