7EC503 International Economics for Business and Finance Report of the Tarkett Group

Published: 29 Jan, 2025
Category Report Subject Business
University University of Derby Module Title 7EC503 International Economics for Business and Finance

About This Unit

This assignment's main goal is to find the way the present situation of the world economy affects the Tarkett Group's ability to compete and its growth potential in Saudi Arabia and the remaining nations of the Middle East. Ian Tittershill, Senior Vice President of International Tarkett Sports, delivered a talk on October 9, 2023, that was used for this "live brief" activity. People also find information on Tarkett's website and in its business papers. Nonetheless, the novel trade theory also offers useful knowledge on the ability of the European sector of manufacturing to compete, even in case comparative advantage is not given. The emergence of internal and external economies of scale, monopolistic competition, clustering and network effects in the EU contributed to competitiveness (Bruce, 2020). As France and Germany get high indicators in the category of innovation potential, business dynamics, and labour market flexibility, this is conducive to shaping a friendlier business environment for companies such as Tarkett. The review shows how well Tarkett fits into the business world in Europe and how it uses the region's unique strengths to ensure long-term success. The company has an edge over its rivals since its strategies are similar to those that work well in France and Germany. 

 

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