| Category | Report | Subject | Law |
|---|---|---|---|
| University | University of Hull (UOH) | Module Title | 772102 International Business in Practice |
This report project focuses on the international expansion of a selected organization. The background of the organization is given, which includes an analysis of its history, products/services and market competition. After that, the product/service to be launched in the new market is described and the reason for selecting the target country is explained.
Then a detailed analysis of the host country is done, which covers economic, political, legal and socio-cultural factors. At the same time, the expansion strategy is justified using international business theories. Different options for market entry are evaluated and the most suitable entry mode is suggested. Some strategic recommendations are given which address important factors such as opportunities, risks, diversity and inclusivity. This study is based on academic research and industry reports, so that a strong business expansion plan can be made.
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