| Category | Report | Subject | Business |
|---|---|---|---|
| University | Manchester Metropolitan University | Module Title | 5Z7V0006 Level 7 Digital Leadership Transformation |
Digital transformation has defined the current era of most businesses around the globe. It has put companies into rethinking their strategies to remain in the competition. Nike is one of the many companies that successfully revolutionized the digital market through their SNKRS app (Stangl, 2020). The current situation of Nike gives a sense of an essential moment in the company's history. Due to the convergence of digital innovation involving customer behaviours, Nike changed its digital marketing strategies and transformed to keep its success in the apparel industry (Dhesi, 2021). The digital transformation through the SNKRS app offered by Nike is a platform to gather opportunities that can help and change the business landscape. With the help of their SNKRS app, Nike's digital transformation represents a huge step forward in the company's approach to digital change and retail, which has helped enhance customer engagement and loyalty and secure a competitive advantage among its peers (Rhee and Lee, 2021).
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