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Talk to an Expert| Category | Assignment | Subject | Business |
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| University | Middlesex University London | Module Title | MKT4646 Business Digital Environment |
| Word Count | 2000 |
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(1) Guidance for Students – Topic Selection, Scope and Expectations
In this assignment, you are required to produce a 2,000-word individual report (with a ±10% allowance; therefore submissions between 1,800 and 2,200 words will be accepted) that evaluates how a specific digital tool can support the development, growth or performance improvement of a small business (existing or proposed). The report should demonstrate your ability to analyse the digital environment, critically evaluate the value of a selected digital tool, and make justified recommendations based on evidence
(2) Purpose of the Report
The purpose of this assessment is to enable you to:
This report is not simply descriptive. You are expected to provide strategic, analytical and well-supported arguments based on theory, research, and real-world case examples.
(3) Choosing Your Report Topic
You must focus your report on at least one digital tool and analyse how it can support a chosen small business. You may select any type of small business (retail, hospitality, fashion, e-commerce, creative services, consultancy, fitness, education, etc.). The business you choose may be either a real, existing business or a hypothetical(fiction) one created for the purpose of this assignment. Both options are acceptable, provided that the business context is described clearly and enables you to evaluate the selected digital tool(s) in a meaningful and analytical way.
You may choose one of the example titles below or develop your own, as long as your report focuses on at least one clearly defined digital tool (e.g., CRM, AI chatbot, automation software, etc.) and provides a strategic, evidence-based evaluation of how the selected digital tool(s) can support the chosen business.
You may also base your report on one of the themes below (you may adapt the title).
These examples are provided purely for guidance, and you are not required to follow them. You should feel free to create your own title that is appropriate for your chosen business and the digital tool(s) you wish to evaluate.
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Assessment Brief Presentation |
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Module code |
MKT 4646 | ||
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Module title |
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Submission date, time |
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18/04/2026(Sat.) by 23:59pm |
. One electronic copy only of the written report is due posted to Turnitin 23:59pm, 18th April 2026. You will be able to post to Turnitin on MyLearning for the purposes of checking your |
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- on MyLearning (only) by |
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document’s originality status as many times as you wish until the due time/date when the latest version posted at that time will be retained as your official submission. |
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Feedback type & date |
Written feedback on Turnitin after 15 working days. Individual feedback can be requested by booking an appointment with your tutor. |
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Word count |
2,000 (±10%) |
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Assignme nt type |
Your task is to evaluate the strategic value of at least one digital tool for a chosen small business and propose practical, evidence-based recommendations for its effective use. |
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Assignment structure, format and details |
Please refer to the recommended structure provided for this assignment. Format & Details • The report must be written in Arial 12pt, with 1.5 line spacing and clear section headings throughout. • Use standard margins (2.54 cm) and ensure all text is left-aligned. • The report must be submitted in Word format (.docx). PDF submissions are not permitted unless explicitly stated. • Follow the Harvard referencing style consistently. • The title page must include: The module code and title Your full name Your student number The report title The word count • Tables, figures, the title page, and the reference list are not included in the 2,000-word count. • Any tables or figures used must be clearly labelled (e.g., Table 1, Figure 1) and referred to in the main text. • Ensure the report is presented professionally, with accurate spelling, grammar and punctuation, and a clear academic writing style. required the format: • File names should followStudentNumber_MKT4646_Report.docx. • All sources must be cited appropriately; failure to reference correctly may result in penalties under academic integrity regulations. |
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Appropriat e use of AI |
In line with the programme’s policy on the appropriate use of Artificial Intelligence (AI), you may use generative AI tools as a learning aid, but you must not use AI to generate, fabricate, paraphrase or write any part of the assessed content in this assignment. The ideas, arguments and analysis presented in your report must be entirely your own. You may use generative AI to:
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You must not use generative AI to:
If you use AI in an appropriate and limited way (e.g., to check clarity or grammar), you must clearly acknowledge this in your assignment. This acknowledgement should be placed at the end of your reference list. Example statements: “I acknowledge using ChatGPT-4o (OpenAI, https://chat.openai.com/) to identify improvements in the writing style.” “I have not presented any content generated by AI technologies as my own work.” Failure to declare AI use, or using AI beyond the permitted boundaries, may be treated as academic misconduct. Guidance and support on the appropriate use of AI will be available through the Key Reading and Learning Resources section and during workshop sessions throughout the module. |
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Assessed learning outcome (s) |
This assessment will address learning outcomes 1, 2, and 4. | |||||||
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Assessment weighting % |
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70% | ||||||
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Key reading and learning resources |
Please refer to Section 5: Learning Resources.
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Criteria |
1-4 First |
5-8 Upper Second |
9-12 Lower Second |
13-16 Third |
17-20 Refer |
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70%+ |
60%-69% |
50%-59% |
40%-49% |
Less than 40% |
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Introduction: A clear rationale for the topic choice. |
Outstanding discussion and justification of topic selected. |
Thorough discussion and justification of topic selected. |
Evidence of some |
Adequate discussion and justification of topic selected. |
Discussion and justification of topic selected is inadequate. |
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Discussion: Content: Relevant and informative, applying depth of knowledge and understanding. |
Excellent and wellinformed understanding of theories and concepts involved. | Good understanding of theories and concepts involved. |
Demonstrates satisfactory knowledge and understanding theories and concepts. |
Adequate content; limited depth of knowledge and understanding shown. |
Inadequate content; limited depth of knowledge and understanding shown. |
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Conclusion: Clear conclusions from the literature and topics discussed in the work. |
Tightly structured, logical and draws coherent conclusions to the topics covered. | Undertakes a systematic analysis of the issues and draws coherent conclusions to the topics covered. | Clear conclusions to the topics covered. | Adequate conclusions to the topics covered. | Inadequate conclusions to the topics covered. |
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References: Reference to sources including directions for further study. |
Broad and relevant readings examined and used selectively in the work. |
Good range of appropriate references used during the review. | Conventional references and readings used within the review. |
Adequate but limited use of references during review. |
Review relies on no or one reference; evidence of unexamined personal opinion. |
| Technical proficiency in the English language* | Very well expressed and understanding of content with limited |
Very well expressed; good understanding of content with some |
Well expressed; understanding of content with many spelling and |
Simple expression of information; little understanding of |
Inaccurate expression of information: lacks understanding of |
| Clearly presented with limited spelling and grammatical errors. | spelling or grammatical errors. | spelling and/ or grammatical errors. | or grammatical errors. |
content; many spelling and grammatical errors. |
content; many spelling and grammatical errors. |
The following table details the support you will be receiving for this assessment and the feedback opportunities you will have.
| Support and draft feedback sessions for Assessment 1 (Individual Report) |
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Coursework briefing The assessment will be introduced during the Week 1 Interactive Large Class session, where an overview of the assignment will be provided. A detailed briefing will then take place during the Week 1 seminar, in which the assessment requirements, structure, marking criteria and expectations will be explained thoroughly. You will also have the opportunity to ask questions and clarify any areas of uncertainty. Please refer to the Learning Planner for the exact dates and make sure you attend the briefing session, as it will support your successful completion of the coursework. |
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Draft feedback opportunities You will have several opportunities to receive formative feedback on your progress before the final submission. In Week 4-5, you will be able to discuss your initial ideas and report structure with your tutor during the seminar. In Week 8-10, the seminar will include a focused feedback session where you can present a brief outline or partial draft for verbal formative feedback. Additional clarification or feedback may also be sought during office hours or via email, depending on your needs. Please ensure you engage with these opportunities, as formative feedback is designed to guide and support you in preparing your summative assessment. |
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Additional support You are strongly encouraged to make use of the wider academic support available at the University. The Learning Enhancement Team (LET) offers workshops on topics such as academic writing, critical thinking, integrating sources, report writing and referencing. Tthese are highly recommended. In addition, Student Learning Assistants (SLAs) or Graduate Academic Assistants (GAAs) may be available to support you with tasks such as understanding assignment instructions, structuring your report, improving clarity in writing, and navigating academic conventions. |
For this assessment, your group must produce a 10-minute reflective video presentation that critically examines how your understanding of the digital business environment has evolved throughout the module.
The focus of this assessment is not on evaluating a specific digital tool, but on reflecting on your learning journey, changes in thinking, and the development of your digital mindset as emerging business practitioners.
Your video should demonstrate how key concepts, frameworks, and discussions from across the module have shaped your understanding of digital business environments and how this learning would influence your future decision-making in professional contexts.
Your video must be analytical and application-focused, rather than a simple summary of weekly content.
(2) Purpose of the Assessment This assessment enables you to:
Ø Reflect critically on how your understanding of the digital business environment has developed throughout the module (LO1, LO3).
Ø Demonstrate changes in your thinking, perspective, and professional judgement as a result of engaging with digital business concepts (LO4).
Ø Communicate reflective and integrative insights clearly using appropriate digital media (LO5).
Ø Show evidence of collaborative learning and shared reflection within a group context.
(3) What Your Video Must Include
Your video must include the following components:
a. Learning Journey and Conceptual Development
Explain how your understanding of the digital business environment has evolved across the module. You may refer to key themes such as digital transformation, customer behaviour, data-driven decision-making, ethics, collaboration, or the integration of digital systems.
b. Changes in Thinking and Professional Perspective
Reflect on how your assumptions, mindset, or approach to business decisionmaking have changed as a result of the module. Consider what you understand differently now compared to the beginning of the course.
c. Implications for Future Business Practice
Discuss how this learning would shape your future decisions as a business practitioner. This may include how you would approach digital strategy, tool adoption, risk management, ethics, sustainability, or organisational change in real-world business contexts.
d. Reflective Group Insight
Reflect on what you learned through group collaboration and shared discussion, and how this contributed to your overall learning experience.
(4) Suggested Themes and Possible Angles
The following themes are provided for guidance only:
Ø How your understanding of digital business environments changed over time
Ø Key topics or moments that reshaped your thinking
Ø How digital complexity influences managerial decision-making
Ø Assumptions you held at the start of the module and how these evolved
Ø How you would now approach digital decisions differently as a future practitioner Reflections on ethics, responsibility, or sustainability in digital business contexts
(5) Practical Production Guidance
Your video may take any of the following acceptable formats:
Ø Slide deck with voiceover (PowerPoint, Canva, Google Slides)
Ø Screen-recorded presentation
Ø Edited group discussion
Ø Mixed-media digital presentation
Professional editing is not required. Clear audio, logical structure and readable visuals are sufficient.
Recommended tools include: PowerPoint Recorder, Canva Video, Zoom, Microsoft Stream or OneDrive.
Groups will be allocated during the seminar sessions and announced to students in due course.
The completed video should be uploaded to YouTube, and the final submission must be made by providing the YouTube link to the uploaded video.
All group members should contribute verbally or visually in some form, and a list of all group members along with their individual roles must be submitted together with the video file.
(6) Expectations and Academic Guidance
To achieve a strong grade, your video should demonstrate:
Ø Clear and coherent reflective communication
Ø Evidence of meaningful learning and changes in thinking
Ø Integration of concepts from across the module
Ø Insightful discussion of how learning informs future professional practice
Ø Effective use of visuals and digital media to support reflection (LO5) Balanced contribution from all group members
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Assignment brief Presentation |
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| Less than 40% | MKT 4646 | |||
| Module title | Business Digital Environment | |||
| Submission date, time |
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11 April. 2026 by 23:59 |
. Submission via MyLearning as an MP4 file or . |
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another acceptable format |
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| Feedback type & date | Written or oral feedback will be provided through MyLearning within 15 working days of submission. | |||
| Word count |
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10-minute group video presentation |
(video file + final reference |
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document). |
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| Assignment type |
Group video presentation demonstrating: (1) How students’ understanding of the digital business environment has evolved throughout the module, (2) Reflective insight into changes in thinking and behaviour (3) How this learning would shape future business decisionmaking and professional practice. All group members must contribute either verbally or visually, and a list of group members and their individual roles must be submitted with the video file and coursework cover sheet. |
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| Assignment structure and format |
• 10-minute video (MP4 or relevant file type) • May use slides with voiceover, screen recording or mixed-media format. • Include clear key points • Professional editing not required; clear audio, visuals and structure are essential |
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| Appropriate use of AI |
• Generative AI may be used only as a learning aid (e.g., checking clarity or identifying improvements in presentation flow). • AI must not generate analysis, reflective content, business recommendations, or any part of the script. • All AI use must be declared on the final slide (e.g., “I acknowledge using ChatGPT-4o to identify improvements in the script flow. • No AI-generated content has been presented as our own work.”). |
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| Assessed learning outcome (s) | This assessment will address learning outcomes 1, 3, and 5. | |||
| Module weighting % | 30% | |||
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Key reading and learning resources |
Please refer to Section 5: Learning Resources. |
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| Criteria | 1-4 First | 5-8 Upper Second | 9-12 Lower Second | 13-16 Third | 17-20 Refer |
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70%+ | 60%-69% | 50%-59% | 40%-49% | Less than 40% |
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Content: Topic chosen relevant and informative, with a depth of knowledge and understanding. |
Excellent and well informed understanding of theories and concepts involved with topic. | Good understanding of theories and concepts involved with topic. | Demonstrate satisfactory knowledge and understanding of topics theories and concepts. |
Adequate content, and limited depth of knowledge and understanding. |
Inadequate content and limited depth of knowledge and understanding. |
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Communication: Interesting, relevant language, explanation of terminology. |
Very well expressed and very good understanding of content. | Very well expressed; good understanding of content. | Well expressed; understanding of content. |
Unclear expression of information; little understanding of content. |
Unclear and confusing; lack of understanding of content. |
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References: Reference to sources including directions for further study. |
Broad and relevant readings examined and used selectively in presentation. |
Good range of appropriate references used during the presentation. |
Conventional references and readings used within presentation. |
Adequate but limited use of references during presentation. |
Critique relies on no or one reference; evidence of unexamined personal opinion. |
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Technology: Use of video, PowerPoint, tools etc. to present the chosen topic. |
Very good selection, use and integration of technology. | Good use of appropriate AV. | Technology used but poor integration. | Technology used but poorly. | Absence of any technology use. |
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Workload: Balance between students. |
All students share presentation role equally with good transition. | Presentation shared but with poor transition. | Presentation shared unequally. | Presentation shows little sharing. | No sharing, one student presents. |
The following table details the support you will be receiving for this assignment and the feedback opportunities you will have.
| Support and draft feedback sessions for Video PT |
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Coursework briefing A dedicated coursework briefing session will be delivered during the scheduled workshop to ensure students fully understand the requirements for Assessment 2 (Group Video Presentation). This briefing will cover the assessment criteria, technical specifications, expectations regarding group collaboration, and guidance on how to structure a clear, coherent, and academically grounded video presentation. Students will have the opportunity to ask questions and seek clarification to enhance their readiness for completing the task. The groups will be formed and announced during the Week 2 seminar session. |
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Draft feedback opportunities Students will have the opportunity to receive formative guidance on their group video presentation through scheduled draft feedback sessions. During these sessions, groups may share an outline, storyboard, or an early draft of their video content. The tutor will provide feedback on the clarity of the narrative, the coherence of key arguments, the appropriateness of the digital tools applied, and the effectiveness of the reflective elements. While full script editing or technical production review will not be offered, the feedback will support students in strengthening the structure, academic depth, and overall communication of their final video submission. |
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Additional support Additional support for Assessment 2 will be available throughout the module to help groups prepare a high-quality video presentation. This includes access to workshop guidance on effective presentation skills, the use of digital tools, and structuring reflective content. Students may seek further clarification during seminar hours or by booking short consultation slots with the tutor. Peer support within groups is strongly encouraged to ensure equitable contribution and shared responsibility for the final output. |
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