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Talk to an Expert| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | Aston University | Module Title | BEM100L: Sustainability in International Business |
(How should I use this brief to help with my assessment?)
This brief gives you key information and guidance about your assessment. It’s the starting point for your work, and your module tutors will refer to it during assessment discussions. Read the brief carefully, along with any other materials your tutors provide, and use them to help you plan and complete your assessment.
| Module Code and Title | BEM100L |
| Module/Assessment Lead contact | Dr Xiaocan Yuan (x.yuan3@aston.ac.uk) |
| Assessment Title | Reflective Writing |
| Assessment weighting | 20% |
| Submission Date and Time | 21 September 2026, 12 noon |
| Word Count/Page Count/Lengths of presentation/ Fixed Window Assessment Period (in hours/days) | 500 words (Max.) |
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Assessment Mode This is an individual reflective writing assignment. |
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Task Description a. You are required to write an individual reflective piece that captures your personal learning and critical insights from the Sustainability in International Business module. b. Reflection should draw upon sustainability and international business literature. However, the reflective piece must go beyond summarising lecture content. It should demonstrate how the module has influenced your thinking, challenged your assumptions, and contributed to your understanding of sustainability in international business. c. Your reflective piece must incorporate at least two pieces of signed evidence drawn from your weekly reflective practice diary and/or evidence of your engagement during teaching sessions (e.g., contributions to in-class discussions, group activities, workshops, or other interactive tasks). These should be used to support and illustrate your reflections. d. Diary entries and engagement evidence (e.g., engagement stamps) count as valid evidence only once they have been signed by the module lecturer. Signing takes place once a week, at the end of the afternoon session on each teaching day. Entries cannot be signed retrospectively in later weeks. e. Please note: the reflective practice diary and engagement evidence support your reflective piece and are not the assessment itself. You must submit your 500-word reflective piece as the main document, with your signed diary entries and/or engagement evidence attached as an appendix in the same file. The appendix does not count towards the 500word limit. If no evidence is attached, your submission will still be marked, but this will significantly limit the marks available under the Use of Evidence criterion. A submission |
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that does not include the reflective piece (for example, a diary on its own) is not a valid submission of this assessment. f. The reflective piece should not exceed 500 words, excluding title, abstract, tables, figures, figure captions, appendix and references. In-text citations will be counted within the word count. |
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Submission Instructions (When and Where do I submit?) Please submit your assessment via your module’s Assessment Area on Blackboard. Guidance on how to submit can be found below: Guide to submitting to Blackboard assignments. a. Please use an MS word document for your assignment, with font size 12 in Times New Roman, double spaced line and normal margins. b. References should follow a consistent author-date style. APA and Harvard are both acceptable. |
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Link to Learning Outcomes This reflective writing task supports the module learning outcomes by encouraging you to critically consider how the module has shaped your understanding of the pressures international businesses face in balancing growth, competition, and sustainability. It provides an opportunity to connect theoretical insights and class discussions with real-world examples, showing how sustainable practices can enhance innovation, reputation, and competitiveness. At the same time, it allows you to evaluate social and environmental issues and reflect on how these inform your perspective on responsible international business, thereby demonstrating the application of theory to practice. |
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Purpose of Assessment This task is designed to help you consolidate and internalise your learning from the module. Reflective writing develops your ability to: Demonstrate critical thinking by evaluating how your views have evolved. Connect theory to practice through linking class discussions and case materials with your own insights. Integrate evidence of active participation by drawing on your reflective practice diary and engagement during teaching sessions to demonstrate ongoing learning throughout the module. Build self-awareness of the challenges and opportunities facing international businesses in sustainability. Strengthen your communication and writing skills by presenting ideas in a clear, authentic, and coherent way. It directly relates to module themes such as CSR, ESG integration, greenwashing, sustainable innovation, and the global business environment. The emphasis on personal reflection ensures you actively engage with these concepts, rather than treating them only as abstract theories. |
| Staff will aim to return provisional marks for coursework assessments to students within 4 weeks of the submission deadline during term time. For this module Summative feedback and provisional grade will be provided via Blackboard. Any grades that you see outside of My Aston Portal (MAP) should be thought of as provisional. Only final Exam Board approved grades will appear in MAP. Feedback and provisional grades can be accessed in Blackboard. For further details read this Grades guide. |
| Use of Gen AI is optional |
Using AI to create the content of the assessment submission is strictly prohibited, but you may use AI for generating initial ideas, summarising notes or research articles, translation, edits or creating a study plan.
There are the following reasons for the restrictive use of AI:
a. Personal learning journey: Reflective writing is intended to capture your own experiences, perspectives, and growth. Generative AI cannot substitute for your lived learning process. b. Authenticity: The purpose of this task is to encourage you to critically engage with what you have personally learned in the module. Using AI undermines the authenticity of your reflection. c. Skill development: Reflection is a key academic and professional skill, helping you to evaluate your own learning and identify areas for future development. Outsourcing this process to AI prevents you from building this capability. Any application or use of AI should always be acknowledged.
Misuse of generative AI, as defined in Aston’s assessment regulations, will be treated as an academic offence and may be subject to disciplinary action.
You may find this guidance by The Learning Services team on the effective and ethical use of AI for assessment useful: Artificial Intelligence for study and assessment | Rise 360 |
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Your reflection should address the following: 1. Personal Learning Journey How has your understanding of sustainability evolved during the module? 2. Key Themes in Sustainability and International Business Reflect on one or two themes covered in the module (e.g., CSR vs. sustainability, ESG integration, sustainable innovation, digitalisation, challenges such as greenwashing). 3. Critical Thinking Consider tensions and dilemmas (e.g., short-term costs vs. long-term gains, global standards vs. local realities, technological opportunities vs. sustainability risks). 4. Future Application o Reflect on how your learning might influence your future role as a manager, employee, entrepreneur, or policymaker in an international business context. 5. Use of Evidence from Teaching Sessions o Evidence might include insights gained from class discussions, case study activities, guest lectures, group tasks, or any other interactive learning moments. o Clearly link each piece of evidence to your personal learning and critical analysis. |
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Your reflective writing will be assessed against the following criteria: • Depth of Reflection (35%): Ability to demonstrate critical engagement with module content and personal learning. • Use of Evidence and Relevance (40%): Relevance of insights to sustainability and international business practice. A minimum of two pieces of signed evidence from the weekly reflective practice diary and/or engagement during teaching sessions need to be incorporated to support and illustrate your reflections. Academic sources may also be used wherever they strengthen your arguments. • Presentation, Clarity and Coherence (20%): Structure, flow, and readability of the reflection. • Adherence to Word Limit and Referencing (5%): Clear expression within 500 words, with references where appropriate (though limited formal academic referencing is expected for a reflective piece). |
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| DESCRIPTION: Work within the mark ranges below demonstrates the following characteristics | MARK RANGE |
| Unique and critically insightful work at the forefront of the academic discipline or area of professional practice. Demonstrating impressive ability to deal with complexity and uncertainty with creativity, intellectual initiative, and through significant originality in the systematic application of knowledge. Standards of written English are excellent throughout. | 90-100% |
| Sophisticated and highly articulate work demonstrating originality of thinking and an advanced level of knowledge and comprehension of the academic discipline or area of professional practice. Confidently reflects expected professional standards and displays a critical awareness of related principles and practices. Standards of written English are excellent throughout. | 80-89% |
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Detailed and technically assured work demonstrating ingenuity and a detailed knowledge and comprehension in specialised areas of the academic discipline or area of professional practice. Coherent, articulate and comprehensive, the work reflects relevant professional standards. Although there may be some minor errors or miscalculations, these do not compromise the overall integrity of the work. Standards of written English are excellent. |
70-79% |
| Sound and very well-developed work demonstrating a secure level of knowledge and understanding of the discipline or area of professional practice. Reflects professional standards overall and any errors and miscalculations do not seriously impair the overall integrity of the work. Standards of written English are good throughout. | 60-69% |
| Competent and well-presented work demonstrating a secure if generalised knowledge and understanding of the discipline or area of professional practice. Some inconsistencies, errors or omissions compromise the integrity of some aspects of the work and original contribution is somewhat limited. Standards of written English are adequate. | 50-59% |
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Largely descriptive work demonstrating some general knowledge and understanding of the discipline or area of professional practice but including little to no originality in the application of knowledge. Exhibits capability in some key areas |
40-49% |
| but also errors, omissions, insecurity and/or misunderstanding in some aspects of methodology, analysis and/or interpretation that compromise the basic integrity of key aspects of the work. Standards of written English are generally adequate. |
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| Some signs of comprehension and conceptual awareness but missing some key elements and/or incorporating basic misunderstanding or misinterpretation compromising the overall integrity of the work and indicating a lack of systematic understanding and comprehension. Standards of written English are generally poor | 30-39% |
| Incomplete or incoherent, lacking any sense of systematic understanding. Including some elements of value but missing key evidence of understanding or incorporating active evidence of significant misunderstanding. Significantly short of the threshold standard for the related learning outcome/s. Standards of written English are poor throughout. | 0-29% |
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