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Talk to an Expert| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | Cardiff Metropolitan University | Module Title | MBA 7003 Marketing |
You have been asked by your Managing Director to develop a new market offering for the organisation. Targeting the UK market, you need to design and deliver a new product* offering into an already cluttered marketplace. This means that you need to create a specific market space for your new product with a clear target audience and strategy. Firstly, you need to research the macro-environment to determine current trends in the UK market. Then you need to develop the company’s strategy and positioning. Finally, you must recommend what your company must do to attract customers and how the customer experience will be developed.
The report should include:
* this could also be an extension of an existing product to a new consumer market
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