Summative Assessment Brief: Global Strategy and Sustainability CW4, BPP University

General Assessment Guidance

• Your summative assessment for this module is made up of this Coursework and Presentation slides submission which accounts for 100% of the marks.
• Please note late submissions will not be marked.
• You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted.
• For the coursework, (Part A), the submission word limit is 3000 words. You must comply with the word count guidelines. You may submit LESS than 3000 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page.

Part B – The presentation has no word limit but the limit for the number of slides is 8 – 14, including references and cover slide).

• Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the marking process.
• A total of 100 marks are available for this module assessment, and you are required to achieve minimum 50% to pass this module.
• You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism.
• You can find further information on Harvard Referencing in the online library on the Hub (Found via Help & Support). You can use the following link to access this information: http://bpp.libguides.com/Home/StudySupport
• BPP University has a strict policy regarding authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which are available on HUB in the Academic registry section (Found via Help & Support).
• You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.

2. Assessment Brief

This module is assessed through one graded element worth 100%. You must achieve at least 50% to pass this module.

PART A - BUSINESS REPORT

In the role of a Management Consultant, you are invited by the CEO of Samsung Electronics to their headquarters. They have secured permission from Samsung Electronics Board of Directors (BoD) to review and upgrade their global strategies in Europe, Africa, the Middle East and Asia. In view of this background, you are required to undertake a strategy upgrade of Samsung Electronics and provide a business REPORT to the CEO on further growth opportunities and sustainability of this growth into Europe, Africa, the Middle East, and Asia using the techniques and concepts covered in the module.

PART B – POWERPOINT PRESENTATION

In the role of a Management Consultant, you are required to design a short PowerPoint Presentation to the CEO of Samsung Electronics on how they can sustain their growth and profitability in the contemporary business environment. The models of Sustainability discussed on the module will be used.

PART A- Business Report

In the role of a Management Consultant, you are invited by the CEO of Samsung Electronics to their headquarters. They have secured permission from Samsung Electronics’ Board of Directors (BoD) to review and upgrade their global strategies in Europe, Africa, the Middle East and Asia. In view of this background, you are required to undertake a strategy upgrade of Samsung Electronics and provide a business REPORT to the CEO on further growth opportunities and sustainability of this growth into Europe, Africa, the Middle East, and Asia using the techniques and concepts covered in the module.

Task 1. You are required to conduct an internal and external environmental analysis and then mention two sustainable competitive advantages to develop and support Samsung Electronics’global strategy. (LO1).

Task 2. Based on your analysis in Task 1, suggest either possible entry strategies for new markets or ways to improve existing strategies. (LO2).

Task 3. Using the strategies suggested in task 2, evaluate how Samsung Electronics can implement the strategies to support its global supply chain. (LO3).

Guidelines

Guidelines for Task 1.

• For a pass, at least the MACRO Environment, the Industry Environment, and the internal Environment should be analysed. For the industry environment, a few sentences can be used to explore the forces making sure they are referenced using journals and other credible platforms like Statista, McKinsey and Mintel.
• Some threats and opportunities can be identified in the analysis of the MACRO
  environmental analysis.
• At most two (2) competitive advantages should be identified from the internal analysis and an application of how they can be developed and maintained (sustained) will be rewarded.
• Note that you cannot use SWOT analysis as the CEO needs a detailed and thorough
  understanding of each part of the business environment. One model can be used for each part of the environment analysis identified above.
• Support your arguments with academic literature and references to other similar real companies.
• To achieve a merit or distinction, you will be expected to demonstrate some critical evaluation of the environmental issues found in the research.

Guidelines for Task 2

• An analysis of the motives of globalisation in relation to the organisation using a Model, for example YIP’s industry globalisation drivers is important.
• Analyse two (2) Strategic Option(s) for Internationalisation as a theoretical foundation to assist in deciding which three (3) Entry Strategies will support the organisation.
• Apply and evaluate three (3) Entry Strategies the organisation can use in entering the Global Environment using appropriate models and based on the Strategic Options you identified. The application of these theories to the global environment and the organisation will attract high marks.
• The application and originality shown in exploring the Strategic Option(s) and Entry Strategies logically and in detail is needed to attain a merit or distinction.
• Support your arguments with academic literature and references to other similar real companies.

Guidelines for Task 3

• An application of the models for the Supply Chain in relation to the global environment and the organisation is required. The use of models and their applications will be rewarded.
• The application of the models should show originality, creativity, and logic to attain a merit or distinction. An extensive use of models/theories or dwelling on theories or a description of models will not attain high marks.
• You are required to use a model, such as the BCG Matrix or Porter's 3 Essential Tests, to analyse how the organisation can increase profitability.
• An ability to creatively apply the models to show how the organisation can use them to increase profitability will be rewarded.
• Support your arguments with academic literature and references to other similar real companies.