Category | Coursework | Subject | Business |
---|---|---|---|
University | De Montfort University (DMU) | Module Title | CSIP5303: Digital Commerce |
• Discuss and critically appraise the application of e-commerce in business and society (Case Study).
• Design and develop e-commerce strategies based on the value proposition of a business (Case Study).
• Design and develop a visual mock-up or prototype of an e-commerce application (Prototype)
• Demonstrate the relationship between an e-commerce business strategy and e-commerce application (Prototype/Case Study)
Overview
Throughout this module, you have been applying E-Commerce concepts to your selected organizations through group tasks in workshops and labs (refer to the list in the case section below).
As an individual, you are required to write a report critically analysing one of the organizations from the list. Your report should include the following:
1. Business Overview: Provide an introduction and business overview of your chosen organization, including its name, vision, mission, products/services, targeted customers, and organizational structure (presented in the form of a diagram).
2. SWOT Analysis: Conduct a SWOT analysis of your organization's current state concerning the application of e-commerce. Present your findings in a 2 x 2 matrix table.
3. Key Business Model Elements: Discuss the following key elements of your organization's business model:
o Value Proposition
o Revenue Model
o Market Opportunity
o Competitive Environment
o Competitive Advantage
o Ethical Implications of the business model, from technology or social context.
4. Recommendations: Based on your SWOT analysis and business model elements, propose recommendations to improve the effectiveness of the e-commerce platform for the selected organization.
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Order Non Plagiarized AssignmentAs a group of no more than 3 students, you are required to review the individual recommendations from Task A, and collectively the following:
1. Propose how a digital platform (e-commerce) can address the problems identified in your review.You can retain the name of the target organisation or create a new organisation for this purpose of this task – Task B.
2. Develop a set of user requirements based on the proposal above and create a use case diagram representing these requirements.
3. Create a process flow diagram demonstrating how the digital platform (e-commerce) works.
4. Develop a high-level architecture for the digital platform (e-commerce) solution, specifically illustrating the technical components of the solution and how they integrate.
5. Utilize prototyping platforms such as Figma or e-commerce platform builders like Wix, Shopify, Builder.ai, etc., to create a wireframe OR working prototype The wireframe OR prototype should illustrate at least two of the use cases shown on the use case diagram(intask B, item 2 above).
Create a PowerPoint presentation that captures 1-5 above. You are required to submit the slide (as a group) and use it to make a presentation in a Viva.
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Order Non Plagiarized AssignmentI suggest keeping the same groups for both the seminars/workshops/labs and the coursework.
For task A:
For task B:
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