CSIP5303: Digital Commerce Coursework Brief 2024/25 | DMU

Learning outcomes

• Discuss and critically appraise the application of e-commerce in business and society (Case Study).
• Design and develop e-commerce strategies based on the value proposition of a business (Case Study).
• Design and develop a visual mock-up or prototype of an e-commerce application (Prototype)
• Demonstrate the relationship between an e-commerce business strategy and e-commerce application (Prototype/Case Study)

Tasks to be undertaken.

Overview

Throughout this module, you have been applying E-Commerce concepts to your selected organizations through group tasks in workshops and labs (refer to the list in the case section below).

Task A – eCommerce business case study

As an individual, you are required to write a report critically analysing one of the organizations from the list. Your report should include the following:

1. Business Overview: Provide an introduction and business overview of your chosen organization, including its name, vision, mission, products/services, targeted customers, and organizational structure (presented in the form of a diagram).
2. SWOT Analysis: Conduct a SWOT analysis of your organization's current state concerning the application of e-commerce. Present your findings in a 2 x 2 matrix table.
3. Key Business Model Elements: Discuss the following key elements of your organization's business model: 
   o    Value Proposition 
   o    Revenue Model 
   o    Market Opportunity 
   o    Competitive Environment 
   o    Competitive Advantage 
   o    Ethical Implications of the business model, from technology or social context.
4. Recommendations: Based on your SWOT analysis and business model elements, propose recommendations to improve the effectiveness of the e-commerce platform for the selected organization.

Task B – eCommerce platform development

As a group of no more than 3 students, you are required to review the individual recommendations from Task A, and collectively the following:

1. Propose how a digital platform (e-commerce) can address the problems identified in your review.You can retain the name of the target organisation or create a new organisation for this purpose of this task – Task B.
2. Develop a set of user requirements based on the proposal above and create a use case diagram representing these requirements.
3. Create a process flow diagram demonstrating how the digital platform (e-commerce) works.
4. Develop a high-level architecture for the digital platform (e-commerce) solution, specifically illustrating the technical components of the solution and how they integrate.
5. Utilize prototyping platforms such as Figma or e-commerce platform builders like Wix, Shopify, Builder.ai, etc., to create a wireframe OR working prototype The wireframe OR prototype should illustrate at least two of the use cases shown on the use case diagram(intask B, item 2 above).

Create a PowerPoint presentation that captures 1-5 above.  You are required to submit the slide (as a group) and use it to make a presentation in a Viva.

Important notes and instructions

I suggest keeping the same groups for both the seminars/workshops/labs and the coursework.

For task A:

• You are expected to prepare and submit a comprehensive, word-processed, well-structured, logically organized, and technically sound report in a professional format.
• A typical report structure should include: a Title page, Table of Contents, Introduction, Main Body of the report, Conclusions, Recommendations, and an Appendix (where applicable).
• The Title page should include the Module code, your P-number, assignment title, and deadline date. Include your P-number in the footer of every page, along with page numbers (excluding the title page).
• Marking is done anonymously. Do not include your name on the assignment cover page or in the file. Your P-number is sufficient.
• Label your submission file as: CSIP5303 Task A_[P-number].
• Total word count is 1,500 (±20%).

For task B:

• Your PowerPoint presentation should not exceed 10 slides, excluding the appendix, but you may include additional evidence, such as screenshots of mock-ups, in the appendix.
• You are required to participate in a face-to-face, in-person viva to present task B to the class and the examiner(s).
• Individual contributions within the group will be considered, and the group will collectively sign a document indicating each member's level of contribution to the final project outcome, which may impact individual scores.
• Only one PowerPoint document should be submitted per group.
• Please note that marking is not anonymous for this assignment. Ensure you include your group name and individual P-numbers on your assignment., remember to Label your submission file as: CSIP5303 Task B_ [Group name].
• The group presentation may be recorded for moderation purposes.