MOD009388 Strategic Design, Innovation, and Entrepreneurship, in Hospitality and Tourism Assignment Brief Trimester 2 2024-25 | ARU

Published: 17 Mar, 2025

Category	Coursework	Subject	Management
University	Anglia Ruskin University	Module Title	MOD009388 CW Assignment Brief

Assignment Task of MOD009388

How can organisations apply strategic design and innovation to retain competitive advantage and keep customers interested while growing and
Operating at scale in the current business environment?

Research and write an essay discussing approaches to strategic design and innovation in one of the following companies.

Hilton Worldwide Holdings Inc
V&A Enterprises Limited

The assignment should critically discuss and analyse.

Using examples from the course and your original research, discuss and compare the approach taken to strategic design and innovation In the chosen company.
Introduce three theoretical concepts related to strategic design and innovation
Make three recommendations on what future innovations the company could focus on based on the latest industry trends.

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Learning Outcomes of MOD009388

Knowledge and understanding

LO1 Establish and critically analyse the key components of hospitality, events, and tourism customer experience.
LO2 Critically analyse the theories and practices related to the strategic creation of hospitality, events, and tourism customer experience.

Intellectual, practical, affective and transferrable skills

LO4 Critically evaluate the processes of experience creation.

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