BTEC HND Unit 2 Marketing Essentials Assignment Answers

Published: 23 Jan, 2025
Category HND Assignments Subject Marketing
University Module Title BTEC HND level 4 Unit 2 Marketing Essentials

About the Unit

Marketing plays an important role in every business. The primary objective of this solution is to generate ROI through advertisements and promotions while enhancing brand reputation. It enables companies to effectively communicate their message to customers. There are various mediums to spread the information, including advertising, publicity, and sales efforts. The process typically begins with the creation of a new product or service, aiming to boost brand awareness and reputation. By utilizing key marketing strategies, businesses can establish a strong position in the market.

What we covered 

BTEC HND level 4 Unit Task 1: Role of Marketing and Its Interrelation with the Rest of the Functional Unit of M&S

  • AC 1.1 Essential Functional Roles and Responsibilities of Marketing
  • AC 1.2 Relation of Marketing Roles and Responsibilities with Wider Organisational Context 
  • AC 1.3 Interrelation between Marketing and Other Organisational Units 

BTEC HND level 4 Unit Task 2: Use of Marketing Mix in achieving the organizational objectives 

  • AC 2.1 Comparison of organizations' implementation approaches of marketing mix elements (7Ps) to accomplish their business objectives   
  • AC 2.2 Different Tactics Applied by organizations to demonstrate how business objectives have been achieved

BTEC HND level 4 Unit Task 1: Describe and make a basic marketing planning

  • AC 3.1 External Environmental Analysis of M&S 
  • AC 3.2 Internal Environmental Analysis 
  • AC 3.3 Marketing Mix Strategies  

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About the unit

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