| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | University of Southampton | Module Title | MANG3057 Measuring Marketing Effectiveness |
Procter & Gamble (P&G) is a giant in the consumer goods world, known for its popular brands like Tide and Pampers. Founded in 1837, the company has grown to generate over $80 billion in revenue, thanks to its focus on innovation and customer insights. To stay ahead, P&G uses key marketing metrics to measure its effectiveness. These include market share growth, brand equity, digital engagement rates, return on marketing investment (ROMI), and customer satisfaction scores.
1. Company Overview
2. Assessment of Marketing Effectiveness
3. Critical Elaboration on Key Marketing Metrics
4. Recommendations for Improvement
5. Designing a Dashboard Visualization
Conclusion
Reference
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