MANG3057 Measuring Marketing Effectiveness Assignment Solution

Published: 22 Jan, 2025
Category Assignment Subject Marketing
University University of Southampton Module Title MANG3057 Measuring Marketing Effectiveness

MANG3057 Summery

Procter & Gamble (P&G) is a giant in the consumer goods world, known for its popular brands like Tide and Pampers. Founded in 1837, the company has grown to generate over $80 billion in revenue, thanks to its focus on innovation and customer insights. To stay ahead, P&G uses key marketing metrics to measure its effectiveness. These include market share growth, brand equity, digital engagement rates, return on marketing investment (ROMI), and customer satisfaction scores.

Table of Contents

1. Company Overview

2. Assessment of Marketing Effectiveness

3. Critical Elaboration on Key Marketing Metrics

4. Recommendations for Improvement

5. Designing a Dashboard Visualization

Conclusion

Reference

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