MAN6685 Measuring Marketing Effectiveness: Assessment Examples

Published: 22 Jan, 2025
Category Assignment Subject Marketing
University ...................... Module Title Measuring Marketing Effectiveness: Assessment Examples

About This

Procter & Gamble (P&G) is a giant in the consumer goods world, known for its popular brands like Tide and Pampers. Founded in 1837, the company has grown to generate over $80 billion in revenue, thanks to its focus on innovation and customer insights. To stay ahead, P&G uses key marketing metrics to measure its effectiveness. These include market share growth, brand equity, digital engagement rates, return on marketing investment (ROMI), and customer satisfaction scores.

By tracking these metrics, P&G can see what’s working and what needs tweaking. For example, they analyze how well their brands are doing in the market and how engaged customers are with their digital content. This helps them make smart decisions about where to invest their marketing dollars. To visualize all this data, P&G can create a marketing dashboard that displays key performance indicators (KPIs) in an easy-to-read format. This way, they can quickly spot trends and make informed decisions. Overall, P&G’s approach to measuring marketing effectiveness not only helps them maintain their market leadership but also keeps them responsive to changing consumer needs.

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