| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | Module Title | HTM402 Operations Management in Tourism and Resort Operations |
This assignment provides a comprehensive exploration of the tour operators industry in the travel and tourism sector. It explains in detail the different types of inbound, outbound, domestic, receptive, and ground-tour operators, highlighting their roles and responsibilities that help curate and manage seamless travel experiences. This study will explain how tour operators integrate essential services such as transportation, accommodation, sightseeing, currency exchange, guided tours, and itinerary planning so that travelers get hassle-free solutions.
In addition, the assignment will evaluate the latest trends in the industry, such as rising disposable income, technological advancements, globalization, niche tourism, and changing customer expectations. The steps to construct and market holiday packages—destination selection, itinerary development, supplier negotiations, pricing strategies, and promotional techniques—will also be critically analysed.
In addition, business plan development, contracting methods (fixed vs. sale-only contracts), and the design of promotional brochures will be analysed. We will also assess modern alternatives such as digital brochures, social media campaigns, and outdoor advertising. The objective is for students to gain in-depth insights into the industry and develop innovative strategies in a competitive tour operations market.
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