| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | Module Title | Qualifi Level 4 HTM403 Diploma in Hospitality and Tourism Management |
In this assignment, we will understand the importance of visitor attractions and analyze their impact on the tourism industry. We will look at how these attractions attract international and domestic tourists, contribute to the local economy, and safeguard cultural heritage. We will discuss different types of attractions—purpose-built, natural, events, and heritage attractions.
In addition, we will understand tourist motivation theories such as Maslow's Hierarchy of Needs, Alderfer's ERG Theory, Herzberg's Two-Factor Theory, Equity Theory, Dann's Push and Pull Motivation, and Gray's Wanderlust Theory. These theories will explain how and why different types of tourists—business, leisure, family visits, or youth tourists—travel.
This assignment aims for students to understand the significance of visitor attractions and their economic, social, and cultural impact and to implement customer attraction strategies in the tourism industry effectively.
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