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| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | Module Title | Marketing and Consumer Behaviour for the Aviation Industry |
In this sample, you gain deep knowledge of the SMART objectives of British Airways. This report is focused on highlighting the SMART objectives of British Airways to successfully increase the sales of online tickets by around 30% within a year or more, targeting various aged customers from 25 to 40 in the aviation domain of the UK. The report further also outlines an integrated campaign of marketing with the use of email marketing, social media, and SEO to successfully achieve this particular goal and hence highlights the sustainability commitment of the company. In this report, the timeline, and proposed budget/costing of British Airways are shown depending on the SMART objectives and IMC policy that can bring about the result of a 30% increase in e-ticketing sales during peak hours and retention of valuable customers.
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