| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | ___ | Module Title | Marketing and Consumer Behaviour |
| Word Count | 3,000 |
|---|
This report is focused on highlighting the SMART objectives of British Airways to successfully increase the sales of online tickets by around 30% within a year or more, targeting various aged customers from 25 to 40 in the aviation domain of the UK. The report further also outlines an integrated campaign of marketing with the use of email marketing, social media, and SEO to successfully achieve this particular goal and hence highlights the sustainability commitment of the company.........View More.
Introduction..................................................................................................................................... 4
Overview of the Aviation Organization-British airways................................................................. 4
Integrated marketing campaign (IMC)............................................................................................ 7
IMC SMART objective................................................................................................................... 7
Target audience................................................................................................................................9
IMC methods................................................................................................................................. 11
Timeline.........................................................................................................................................14
Costing...........................................................................................................................................15
Return on investment (ROI).......................................................................................................... 16
Conclusion..................................................................................................................................... 17
References..................................................................................................................................... 18
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