BN4440 Strategic Project Management: A Case Study Analysis of SBK

Published: 18 Feb, 2025
Category Assignment Subject Management
University University of Central Lancashire Module Title BN4440 Strategic Project Management

Introduction

In this assignment, you have to prepare a report for a traditional company called SBK, which operates with a staff of 350 people. The company is facing difficulties due to increasing competition in the market as the larger competitors are more innovative, aggressive, and customer-centric. The result is that the good employees of the company are leaving to look for jobs elsewhere, which requires hiring and training new people. This entire situation is adversely affecting the core business operations of SBK.

SBK is a traditional company that operates with a staff of 350 people. But due to increasing competition, it is becoming difficult for them to survive in the market, as the larger competitors are more innovative and customer-centric. The result is that the good employees of SBK are leaving the company, which requires hiring and training new people. All this is adversely affecting the core business operations of SBK. To solve this problem, SBK's senior management wants to implement a new performance management and measurement tool that aligns strategic, managerial and operational goals. They have thought of adopting the Balanced Scorecard (BSC), which is completely new to them. In this report, you will explain the strategy and benefits of implementing BSC as a new business improvement consultant.

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