Category | Assignment | Subject | Management |
---|---|---|---|
University | Northumbria University | Module Title | BM9720 Analytics for Competitive Advantage |
This paper aims at establishing a connection between data analytics and how it can be deployed by retailers in the provision of more competitive advantage. Morphological analysis, including statistical analysis like regression analysis andcustomer segmentation, and business intelligence like market basket analysis was used to get the quantitative and qualitative findings.............View More
Introduction
Aim and Objectives
Case Profile
Literature review
Research Methodology
Results & Discussion
Conclusions and limitations
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