Category | Report | Subject | Business |
---|---|---|---|
University | London South Bank University | Module Title | BAE_POS_4 Principles of Strategy Individual Report |
In this assessment, you select a multinational company that operates in any industry such as Banking and Finance, Technology, Automobile, Food Retail, Telecommunications, Agriculture, etc. You also select a specific market (such as UK, US, Denmark, etc.) where the company operates. For this report, you analyze the company's external and internal environment and propose strategies for it.
In the first step, you assess the external environment. In this, analyze the macro environment using the PESTEL framework and assess the industry environment using Porter's 5 Forces framework. Rate each force as high, medium, or low and explain its impact on the company.
In the second step, evaluate strategic capabilities (resources and competencies) while analyzing the internal environment. This involves using the VRIO framework to focus on core competencies that provide the company with a sustainable competitive advantage.
In the third step, use SWOT analysis to create a diagram that evaluates the company's strengths, weaknesses, opportunities, and threats in comparison to its current position and competitors.
In the final step, make strategic recommendations to strengthen the company's market position. This involves suggesting at least two business strategies that address strengths, weaknesses, opportunities, and threats based on the SWOT analysis so that the company can retain its market share and achieve growth.
This report must use theoretical concepts and models of strategic management. You will need to conduct your analysis using references from current articles, relevant journals, and broadsheet newspapers such as the Financial Times.
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