7EC502 International Business: Theory and Strategy, Assignment Sample

Introduction

The objective of this report is to explore the international business strategy of Marks and Spencer, focusing on their expansion into South Africa. By applying internationalization theories, the report will highlight the advantages of this market entry and discuss the key strategies the company is utilizing to establish a presence in this new market.

Tasks:

• Demonstration of analytical skills of working with data and problem-solving

• Provide evidence of critical approach in your writing

• Skilful and critical application of the theoretical models/concepts to address the assessment task

• Use of a wide range of credible academic and professional sources to develop arguments

• Demonstrate an evidence of wider reading and research

• Use of relevant and up-to-date information on the chosen company

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