Category | Assignment | Subject | Management |
---|---|---|---|
University | University of Birmingham | Module Title | 2106: CW1 Brand and Media Management |
This assignment focuses on understanding the importance of brands and their contribution to business success. You will analyse brand audits, evaluating key elements of brands such as logos, mission statements, slogans, trademarks and digital brand assets. You will also look at how media influences the branding process and consumer perceptions. The assignment will consider key concepts such as customer experiences, brand awareness, brand quality, brand associations and brand loyalty. Also, evaluate the impact of celebrity endorsements and events. This assignment will help you understand how brands influence consumer decisions and how to conduct brand audits to improve brand planning.
Introduction
“Definition of the term brand audit and assess how these play a role in building and measuring brand equity”
Undertaking a brand inventory
“Brand exploratory and analysis of how customer experiences contribute towards the brand's equity”
“Role of celebrity endorsements and events in building brand equity”
Conclusion
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