| Category | Assignment | Subject | Business Management |
|---|---|---|---|
| University | Buckinghamshire New University | Module Title | BM533- Contemporary Business Economics |
In this assignment, we will critically evaluate Innocent Drinks' non-traditional business approaches. In the first task, we will look at how Innocent Drinks creates demand and manages its operations. Also, we will analyse their non-traditional decision-making methods, such as product pricing policy, using behavioral economic theories. In the second task, we will analyse whether selling a part of Innocent Drinks' business to Coca-Cola between 2009 and 2013 was the right decision. Using behavioral economic theories, we will critically assess this and understand its impact on the business. In the third task, we will conduct a PESTLE and SWOT analysis of Innocent Drinks for 2024, identifying key risks and opportunities and making recommendations for future growth. In conclusion, we will summarize how Innocent Drinks should move forward so that the business can sustain and grow.
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