To acquire the ability to apply ethical frameworks to improve the business decisions making process.
View or Download >>Understand and assess the current marketing technologies landscape, Develop analytical techniques to derive insights from data to create audience profiles and map the customer journey
View or Download >>BS699: Critically assess how a physical/ digital product or service is developed to meet customer needs. Gain a critical awareness of external factors that impact product (physical/ digital or services) decisions.
View or Download >>BS706: Digital transformation is an exciting concept that can revolutionise how organisations do business and interact with customers. Many organisations have already embraced digital transformation and are seeing great success.
View or Download >>Critically consider the philosophical, ethical and economic principles of intellectual property rights and how these have translated into regulatory frameworks, codes of practice and statutes around the world.
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