MMM170 Marketing for a better, sustainable world Assignment Brief 2026 | Henley

Module Code and Title

MMM170 “Marketing for a better, sustainable world”

Academic Year

2025-2026

Module Convenor

Dr Shayan Shaikh

Type of Assessment

Individual reflection

Weighting of Assessment

100%

Individual or Group Assessment

☒ Individual                   ☐ Group

Module Convenor Office Hours/Opportunities for advice and feedback

Please arrange a meeting via email: s.shaikh@henely.ac.uk

Submission deadline

01/06/2026 14:00pm

Submission point

☒ Blackboard    ☐ Turnitin     ☐ Other:  Enter text here

Item(s) to be submitted

Individual Assignment

File type

☐ PDF      ☒ Word       ☐ PPT      ☐ Excel       ☐ Video     

☐ Other:  Enter text here

Formatting guidelines

Prepare your report with 1 inch margins all around, double-spaced, font size 12, Arial (inclusive of title page, tables, graphs) for the main body of the text. Deviations from the set formatting guidelines will be penalized with a 5 mark deduction. This level of strictness is to ensure optimal length consistency (and therefore fairness) for all submitted student reports in this module.

Do not include your name or student number on the title page.

Structure (e.g. required sub-sections)

No set required sub-sections. You have the option of including a short Introduction and a brief Conclusion, to frame the assignment. But this is not mandatory.

Size of assessment (word limit or length) and penalty applied

The word length for the assignment is 2500 words (+/- 10%)

Referencing style

☒ Harvard                   ☐ Other:  Enter text here                     

Task
(attach an assignment brief if required)

In order to demonstrate your broader understanding and learning from studying the 'Marketing for a better, sustainable world' module, you are required to submit a critical reflective essay on a real-life social marketing campaign undertaken by a business or not-for-profit organisation. The aim is to explore how sustainable and social marketing principles are applied in practice, drawing on module content and wider literature. Please read the whole of this briefing before you begin working on your assignment.

For your Individual Reflection, you need to consider five points in total:

1. Identify a social marketing campaign by a real life organisation and reflectively review (around 1000 words - guideline):

a. How the sustainable marketing theories could be applied to the campaign.

b. Decisions regarding marketing strategy ie 4Ps of the campaign

2. Personal reflection (around 1500 words - guideline):

a. Your views on sustainable marketing with illustrations by cases/examples

b. Your views on what the future looks like for sustainability in marketing

c. Skills acquired

The individual assignment is where you can showcase critical thinking, reflecting on a real life organisation’s campaign. First, you should reflect on the use of sustainable marketing Theories. The focus will be on social marketing theory. It will, therefore, allow you to demonstrate the breadth of your knowledge about the field. Which theories would help explain/ are evident in the campaign’s design? In what way would these theories allow the organisation to address its aims for the campaign? Then, you would need to assess the campaign decisions regarding the Marketing Strategy, justifying the marketing mix techniques (4Ps) of the campaign. Strong candidates will link the justification to concepts covered in class. Comparisons with approaches followed in other social marketing campaigns are encouraged.

For your final Personal Reflection, you are first required to explain your views on sustainable marketing with illustrations by cases/examples. You are asked to reflect on what the future could look like for sustainability in marketing. Again, you can support by real life cases/examples. Finally, you will need to reflect on your learning and identify what Skills and experiences you could now add to your CV (after completing the module).

You have the option of including a short Introduction and a brief Conclusion, to frame the assignment. But this is not mandatory.

Among these could be:

· Organisation’s website and social media sites.

· Online news articles.

· Lecture materials.

· Resources available in the reading list (core text and recommended readings).

· News and journal articles for examples and cases.

Guidance on academic misconduct (including using Turnitin practice area)

The work you produce must be your own or that of members of your group if it is a group assessment. It must not have been submitted as part of other assessments, at this or another institution. You should ensure that the work you produce adheres to the University’s statement on academic integrity and to the regulations regarding academic misconduct (such as plagiarism and cheating). You can find information about this at: University of Reading Academic misconduct policies. 

You are encouraged to put a draft of your work through the Turnitin practice area to satisfy yourself that the work is your own original work. You can seek advice from the Module Convenor.

Use of Generative Artificial Intelligence (GenAI) tools

*What do we mean by GenAI?

GenAI tools create new content in the form of text, code, images, videos, music etc. The most common GenAI tools at the time of writing are ChatGPT, CoPilot, Claude, Llama and Gemini. Please note that this list is not exhaustive. Please refer to the article here which frequently updates its list of well-known GenAI tools.

There are three categories of GenAI use in assessments in operation at the University of Reading. The ticked box below indicates which category this assignment belongs to:  

1.GenAI tools cannot be used in any way in the assessment  

2. GenAI tools can be used to support student learning and  development (to sketch initial ideas, find sources, explore unfamiliar concepts, provide structure etc.)  

3. The use of GenAI tools is actively encouraged to help students develop their skills in the use of such tools and understand how their use can be incorporated into authentic writing tasks. Specifically: Enter text here

If option 2. or 3. above is checked, you must include a statement to acknowledge your use of GenAI tools* within the assessment itself. This statement should be written in complete sentences and include the following information:  

· Name and version of the GenAI tool used; e.g. ChatGPT-3.5  

· Publisher (company that provides the GenAI system); e.g. OpenAI  

· URL of the AI tool (if applicable)  

· Brief description (single sentence) of the way in which the GenAI tool was used  

· Confirmation that the work is your own  

For example:  

I acknowledge the use of ChatGPT 3.5 (OpenAI, https://chat.openai.com/) to generate an outline for background study. I confirm that no output generated by GenAI has been presented as my own work.

Note: if you have not used GenAI tools to help with your assessment, you must still include a statement to acknowledge this fact, e.g. I declare that no GenAI tools have been used to produce this work.

The misuse of GenAI tools, including the failure to appropriately acknowledge the use of such tools, is considered academic misconduct and carries sanctions, as detailed in the Assessment Handbook.

Please also refer to student guidance on Using Generative AI Tools at University and GenAI and University Study 

Academic misconduct penalties

☒ The University’s standard policy on academic misconduct applies.

☐ Other: Enter text here 

Late submission point

☒ Blackboard    ☐ Turnitin     ☐ Other:  Enter text here

Late submission penalties

☒ The University’s standard penalties apply. See Standard Penalties.

☐ Other:  Enter text here

Timing of feedback

☒ Within 15 days of submission deadline   

☐ When examination marks are released

☐ Other:  Enter text here

Type of feedback

☒ Mark                                           ☐ Generic feedback

☒ Individual feedback                  ☐ Breakdown of mark

☐ Audio feedback                         ☐ Video feedback

☐ Comments written on the submitted work                  

☐ Other: Enter text here

Location of feedback

☐ Blackboard    ☒ Turnitin     ☐ Other:  Enter text here