Contemporary Marketing (36854 2320) Report & Slides Brief

Assessment Topic

Your report must be based on one of the organisations listed below: 

• bet365 – gambling
• Aviva – insurance
• Persimmon Homes – residential construction
• SHS Drinks – beverages
• Pizza Hut – restaurants
• Taj Hotel Group – hospitality
• SportsDirect – speciality retailer
• British Steel – steel manufacturer
• Waterstones – bookshop retailer
• Morrisons – grocery stores
• Nuffield Health – health care facilities
• Boots – health & beauty retailer
• LNER – travel services
• Jaguar Land Rover – car manufacturer 

Assessment Criteria

individual report (75%) and narrated PowerPoint presentation (25%). 

Assessment 1-Report (75%)

Write a 4,000-word report on the marketing of an organisation selected from the list above, together with your recommendations for practice improvement.  
Your report will consist of: 

1. A critical evaluation of an organisation's marketing activities must cover the following. 

• An introduction to your chosen organisation  
• A critical analysis of your organisation’s macro-environment and micro-environment
• A critical analysis of your organisation’s STP strategy and value proposition 

2. Furthermore, focusing on the areas of marketing communication, branding and sustainability, suggest where the organisation might make key improvements to their approach and performance.
 
It is up to you to choose the most relevant aspects of the theory to explore this topic and explain your findings in the context of marketing. Whatever you choose, justify your choices. 

Assessment 2 – 5 slide narrated PowerPoint (25%) 

• Your narrated PowerPoint will be no more than 5 slides and 5 minutes in length and is based on the Executive Summary of your report (Assessment1).  

• This element gives you the opportunity to present your work in an alternative format using oral and visual mediums. 

Learning Outcomes

LO1: Assess the marketplace and wider marketing environment as a means of identifying strategic implications for an organisation.

LO2: Critically assess how a blend of key marketing concepts may be utilised to provide effective solutions in contemporary practice.

LO3: Critically evaluate and apply a range of strategic marketing tools to create customer-oriented solutions and to satisfy corporate and marketing-based objectives.

LO4: Appraise and review how marketing planning coordinates integrated marketing solutions to practical business situations.